Viewability

Measured, tracked and guaranteed

Leading the industry on Viewability

Despite over $42 billion dollars being spent on mobile advertising in 2015 alone, the advertising industry is yet to define formal standards on guidelines for viewability. This reluctance to adopt a viewability standard means that many advertisers are wasting their ad budget, paying for non-viewable, non-measurable, “served” impressions that are often not seen by the audience that advertisers are trying to reach.

Gold Standard Viewability with AdSpruce

Viewability standards

AdSpruce has set the benchmark for the mobile video advertising industry, providing the gold standard for mobile web viewability for both video and video display advertising. AdSpruce includes proprietary viewability technology on every ad delivered, meaning advertisers only pay for verified, measurable, viewable impressions that have been seen by a real user.

Only Pay For Ads that are Seen

Only pay for ads that are seen

Say goodbye to non-viewable ads. Say goodbye to the fold. Say goodbye to “served” ad impressions. Through AdSpruce’s class-leading viewability technology and transparent reporting, Advertisers and Brands are guaranteed to reach real users, capturing the attention of their audience and improving KPIs without wasting ad spend.

Brand Safety

Protect your brand

A brand’s image is only as good as its ad placement. With this in mind, AdSpruce provides pre-eminent brand safety assurance for all clients and partners, creating an eco-system of control, transparency and security for all ads delivered across the AdSpruce Publisher Network.

AdSpruce only works with premium publishers, content providers and ad exchanges with proven reputations for providing secure, trustworthy ad inventory that never compromises a brand’s image or values.

End-to-end quality & security

With AdSpruce, your advert is delivered to genuine, verified traffic across a network of premium publishers relevant to your brand.

Premium partners

All partners across the AdSpruce network are diligently vetted, checked and tested by the AdSpruce Publisher Quality Team using in-house and 3rd-party security verification tools before being allowed to deliver a single campaign across their content. All publishers are then monitored at regular intervals as well as being subjected to spot checks to ensure adherence to a strict content, traffic and security policy.

Continuous monitoring

All publishers are then monitored at regular intervals as well as being subjected to spot checks to ensure adherence to a strict content, traffic and security policy.